I would describe Massimo Dutti as Inditex Group's golden child; charming, sophisticated and responsible. Not as trendy and 'fast' as Zara, not as casual and laid-back as Pull & Bear. Massimo Dutti is smart, elegant and refined.

Massimo Dutti was created in 1985 to occupy a gap in the market: classic but contemporary clothing catering to men who want sophisticated menswear but don't want to invest in high-end luxury products. Massimo Dutti walks the line between casual comfort and sophisticated design.

The Dutti approach to design has captured the global market, with over 750 stores across more than 75 countries. The first American store opened in New York City in 2012 and the brand has never looked back.

I recently worked with Massimo Dutti to promote the current range. I decided to shoot the look in a clean but urban environment which, for me, reflected the ethos of the brand.

You can shop the Massimo Dutti range here.

In case you were wondering, these are the trousers.